Digital Marketing Services Sydney – Are you still relying on traditional product-centric, mass advertising strategy? Then it’s high time to move on. The present-day marketing campaigns are dynamic, behaviour-based and more customer-centric. To stay competitive you should build a closed-loop marketing and sales strategy capable of nurturing leads across each stage of the sales funnel. Outbound marketing and sales automation from Digital marketing services in Sydney can improve your sales-readiness. It will help you generate quality leads that can easily be converted to sales and revenue. Automation will enable you to identify, track and prioritize high-value opportunities and top-tier leads across your sales cycles.

Outbound Marketing And Lead Generation

Acquiring leads can be a daunting task for any business. Inbound and outbound marketing strategies can help you in improving sales engagement, generating more leads, closing more deals and increasing revenue. Both are equally important and complement each other when rightly implemented. Inbound marketing is a long-run strategy. It takes time as it brings in leads that are more nurtured and more qualified to go down the sales funnel. Whereas, outbound marketing and lead generation strategies focus on reaching out to a broader audience in less time. Digital marketing services in Sydney from Phykon offer both inbound and outbound marketing services. Phykon’s subject matter experts can work with your team to identify the right marketing strategy for your business.

Outbound marketing and lead generation process involves sales efforts and activities that help you reach out to people that fit your ideal customer profile. It is a way to engage with prospects who may or may not know about your product or services. In outbound strategy, sales representatives send out communications to potential customers. It aims to create brand awareness, generate interest in your products and build a sales pipeline. Cold calling and outbound emails still work well in generating leads. Search ads, social media ads, trade shows or events are some other effective outbound marketing methods. Outbound marketing strategies can help you cut through the noise by putting it in front of the right decision-makers or prospects at the right time.

Multichannel Outreach

Digital marketing services in Sydney offer multi-channel outbound marketing campaigns for faster lead generation. Multichannel outreach outperforms mono-channel campaigns and can take you to a wider audience. There are several marketing automation tools that can give you a list of prospects who have indicated some interest in your brand. Reach out to such prospects and follow up to improve conversion rates and increase sales. Outbound lead generation channels include cold calling, cold emails, social media connections, direct emails and much more.

Cold Calls

The cold calling process cannot be really ‘cold’. It should be well researched to ensure the prospect is the right person to speak with. You cannot start calling from a random list without any prior research. If you run a B2B company, look for more companies in the targeted area or industry that are similar to your existing clients. Collect their contact information and make the first contact from your side.

Emails

Cold emails do not mean mass emailing. Make sure to focus on quality. Emails should be customized and personalized rather than sending the same template to everyone on the list. It is difficult to get your message noticed by your prospects from a pool of emails in their inbox. The subject or headline should be compelling, relevant and engaging as it is an important factor that urges them to open your mail. Once you have their attention, show them how your brand can solve their problem or how your services can address their pain points. Establish a trustworthy relationship with your potential clients with personalized content.

Outbound Marketing Automation

Marketing automation software or a CRM tool is now an essential part of every outbound lead generation process. It can store and track every interaction between your business and a lead. Marketing automation solutions from digital marketing services in Sydney can double the productivity of your sales outreach. It will help you easily manage a huge number of leads, prospects, emails, and calls. Automated tools can optimize and streamline your multichannel outreach and overall outbound marketing strategy. It can save time and reduce the manual effort needed to complete repetitive tasks.

Automated platforms will let you monitor every interaction and access real-time data. This will give your sales team more time for critical tasks and equip them for quick action. Leads are more likely to convert when businesses follow up within a few minutes or an hour, automation can carry out things much faster. Automated systems enable sales representatives to pick up on their previous conversations without shuffling through many records. It will enable you to send personalized emails at scale and automate follow-up emails which saves time. Follow-up reminders, email scheduling, open tracking, are some other features that an automated platform can offer. An automated outbound marketing strategy will enable you to use real-time data, derive insights, identify best-fit clients and communicate with them at the most suitable hour.

The success of your outbound marketing automation strategy lies in putting together the right buyer personas based on research and in your ability to identify the decision-makers. You should initially set achievable, specific goals based on your long-term sales targets. Before actually reaching out to people, create a super-targeted prospects list by starting with a wide net and filtering it down. Create content and form an email pattern that fits well into your buyer’s journey aiming for lead conversion. Prospective customers can come from anywhere, anytime, so you should always be prepared to make a great lasting impression and follow up. You can organize trade shows or get involved in business events as a part of building an effective networking strategy.

Digital marketing services in Sydney follows an automated, data-driven outbound lead generation strategy. It will help your business consistently meet and beat your performance targets.